GGCON
UI/UX AND BRANDING
The Goal
GGcon is a gaming convention with the intentions of helping improve our environment. I’ve noticed that the gaming community is untouched with tackling environmental issues so I created this project with that in mind.
How do we achieve that goal?
GGCon partners with environmental charities that help promote the same goal. When purchasing admission and other goodies part of the proceeds go towards those partners.
Unique Navigation
I wanted to make something that would be different enough to catch someone’s eyes but also make it easy to understand from the get-go. So for this experimental website I wanted to bring in my target audience of people who play video games. Even the controls of the website are unique to how people would play video games with left and right being the A and D keys and F to interact.
The Logo
I wanted GGCon to represent an arcade-like and retro aesthetic. From first glance the logo attracts my target audience of people who play video games because they can relate to the symbols. The circle and square are common among gaming controllers.
