BRANDING

The Overview

Créme is a high quality chocolatier based in Zürich, Switzerland. They make all these products locally and then sell them world wide.

The Logo

Zürich is famous for their chocolate due to the elevation. This elevation is what helps keep the chocolate rich as the milk is more aerated. Since the cow is an important vessel in this process I figured it'd make a good candidate for the face of the brand. Also, the line weight is meant to portray the elegance of the brand.